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New National has uphill battle ahead if it hopes to get young viewers to old platform, say media watchers

new national
The new National and many nightly news broadcasters face significant challenges — keeping and broadening their audience, particularly among younger news consumers, as people increasingly turn to new digital platforms to get their information

Luring new viewers to an existing TV program while retaining the authority that has helped keep audiences loyal to its brand will be no small feat for the new iteration of CBC’s flagship news program, The National, say some who’ve watched the media industry transform radically in recent years.

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